47 sales DM templates

Forty-seven message templates you can paste into your agent's instructions and adapt. Every line is written to be spoken by a person, not fired by a bot.

01 Why these work

Most DMs fail in one of three ways: they lead with features instead of outcomes, they ask for the sale before earning it, or they go silent after the first reply. The templates below follow a simple arc — open on the buyer's outcome, qualify in one or two light questions, handle the predictable objection, offer two concrete slots, then follow up on a schedule. In our own accounts, structured openers and a second follow-up lift booked-call rates from the low-teens to the high-twenties percent. Keep them short, keep them human, and change the bracketed variables so they sound like you.

02 The 47 templates

Openers (10)

1. Hi {name} — saw you were looking at {product}. Want the quick version or the full detail?

Use when: First reply to a warm inbound DM.

1. Thanks for the follow! Anything you're trying to sort out with {topic} right now?

Use when: New follower who hasn't messaged yet.

1. Saw your comment on the reel — sent you the link. Want me to walk you through it?

Use when: Comment-to-DM handoff.

1. Morning! You reached out about {product} last night — still keen?

Use when: Overnight enquiry, next-day reply.

1. Quick one before I point you right — is this for you or the team?

Use when: Qualify intent on first contact.

1. Happy to help. What outcome are you actually after with {product}?

Use when: Open with outcome, not features.

1. Got your voice note — thanks. Short answer: yes. Want the detail?

Use when: Reply to an inbound voice note.

1. Great question. Two ways to go here — the fast option or the thorough one. Which suits?

Use when: Give the buyer control early.

1. You're in the right place. Give me one detail and I'll tailor this to you.

Use when: Reduce friction on the first ask.

1. Welcome! Most people ask about {topic} first — want me to start there?

Use when: Warm welcome with a lead-in.

Qualifying (9)

1. So I point you right: what's your rough timeline?

Use when: Establish urgency.

1. And roughly what budget are you working with? No wrong answer.

Use when: Screen budget without pressure.

1. Is this a nice-to-have or something you need sorted this month?

Use when: Separate browsers from buyers.

1. Have you tried anything for this before? What didn't work?

Use when: Surface prior objections.

1. Who else is involved in the decision, if anyone?

Use when: Find the real decision-maker.

1. On a scale of now-to-someday, where does this sit?

Use when: Gauge readiness lightly.

1. What would make this a clear yes for you?

Use when: Uncover the deciding criterion.

1. Are you comparing us with anyone specific?

Use when: Learn the competitive set.

1. If we nailed just one thing for you, what would it be?

Use when: Focus the pitch.

Objection handling (10)

1. I hear you on budget. Most people compare it to {alt} — the difference is {outcome}. Worth 15 minutes to check the fit?

Use when: Price objection.

1. Fair to be cautious. Here's exactly what happens in week one, so there are no surprises.

Use when: Trust / risk objection.

1. Totally understand wanting to think it over. What's the one thing you're unsure about?

Use when: 'Let me think about it'.

1. You don't have to decide today. Want me to hold your spot for 48 hours?

Use when: Reduce pressure, keep momentum.

1. Good question — no, there's no long lock-in. You can stop any time.

Use when: Commitment objection.

1. If it doesn't fit, I'll tell you straight and point you elsewhere.

Use when: Lower the stakes.

1. We've had people in your exact situation — here's how it went for them.

Use when: Social proof to an objection.

1. What would need to be true for this to be an easy yes?

Use when: Flip the objection into criteria.

1. Happy to put it in writing so you can share it internally.

Use when: Buying-committee objection.

1. The cost of waiting a month is roughly {number} in missed {metric}. Want the maths?

Use when: Cost-of-inaction reframe.

Booking (8)

1. I've got Tuesday 2pm or Thursday 10am — which is easier?

Use when: Offer two concrete slots.

1. Booked you for {slot}. I'll send a reminder the day before.

Use when: Confirm and reassure.

1. Want a quick call or would a few messages here do it?

Use when: Match the buyer's channel preference.

1. I'll hold {slot} for you — just reply to confirm.

Use when: Soft-hold to reduce drop-off.

1. Prefer morning or afternoon? I'll find the next open slot.

Use when: Narrow availability quickly.

1. Sending the calendar invite now — anything you'd like me to prep?

Use when: Add value before the call.

1. If those don't work, tell me two windows and I'll fit you in.

Use when: Recover a scheduling stall.

1. You're all set for {slot}. Save my number so my reminder lands.

Use when: Deliverability nudge.

Follow-up & recovery (10)

1. Quick one — sent you {resource} in case it helps. Still keen on {outcome}?

Use when: Day-2 value follow-up.

1. No stress if the timing's off. Want me to check back next week?

Use when: Permission-based follow-up.

1. Circling back — that {slot} is about to free up. Want it?

Use when: Scarcity-led re-engage.

1. Saw you didn't make it earlier — things come up. Grab the next slot?

Use when: No-show recovery.

1. Left your cart with {item} — want me to hold it and send the link?

Use when: Cart recovery.

1. Been thinking about your question on {topic}. Here's a clearer answer.

Use when: Add-information follow-up.

1. Last nudge from me — should I close this off or keep your spot?

Use when: Clean break-up message.

1. Your quote is still good until {date}. Want to lock it in?

Use when: Quote-expiry follow-up.

1. How did {event} go? Happy to pick this back up whenever.

Use when: Warm, human re-open.

1. One more slot opened for this week — first come. Interested?

Use when: Time-boxed re-engage.

03 How to deploy these at scale

Paste the categories that fit your offer into your agent's instructions, then turn on one-click optimisation so the agent rewrites them from your best real conversations. The agent selects the right template for the stage of the conversation rather than sending everything at once, matches your tone, and adapts the variables to each contact. Across seven channels this takes about fifteen minutes to deploy, and the templates then become a living library that improves as you close more deals.