The channel-mix audit

A short, honest self-assessment. Answer truthfully and you will get a specific result, not a sales pitch.

What this measures

This diagnostic scores how well your current DM process turns conversations into booked calls and closed deals, across speed, qualification, follow-up and channel coverage.

How to score yourself

Give yourself a point for each that is true:

• You reply to new DMs within five minutes, day or night.
• You qualify budget, timeline and fit before booking.
• You follow up at least twice on quiet threads.
• You can handle photos and voice notes, not just text.
• Every channel lands in one place.

Reading your score

• 0–1: You are leaking revenue on speed alone. Faster first replies are the single biggest win.
• 2–3: Solid basics; follow-ups and media handling are your next gains.
• 4–5: You are running a mature funnel. The remaining gains are in optimisation and channel mix.

What to do next

Whatever your score, start with response time. A conversation answered in seconds converts far better than one answered in hours. The interactive version of this audit gives you a shareable result and a tailored next step.